• Mobile first: 80% of therapy clients seek counselors on their mobile phone. Get to the point quickly.
  • Specialize unless you want to compete on price.
  • Speak from the client’s perspective, solve their problems, not yours.
  • Show some personality, be you!

Your Business Directory Listing Is Your Calling Card

Marketing your therapy business can be a challenge. Fortunately, CAP provides a great marketing opportunity to get your brand in front of thousands of potential clients via our Therapist Business Directory. To be effective, your listing needs to be complete and written to reflect your personality and professionalism.

 

 


  1. Profile pictures are particularly important to establish a connection with prospective clients. We recommend a friendly, professional-quality head-shot. 
  2. Your business description helps a client see the benefits of your service, how you uniquely solve their problems. Avoid trying to be all things to all people. What makes your service unique? Who is your ideal client? Match your tone and voice to your ideal client profile. Include the keywords your clients use when searching for information about their problems. 
  3. Include a call to action. What action do you want the user to take? Help them take the next step. If you want them to call for an appointment, say so.
  4. Is your profile current? Online users have short attention spans and demand instant results. An outdated profile raises questions in the user’s mind and the opportunity is lost. 
  5. Insurance is important for many people seeking mental health services. If you take insurance, say so. 
  6. Credentialling increases confidence for some clients. Take the time to list your degrees, state licenses, certifications, and additional training to show clients your qualifications and interests.

 

 

Professional Liability Insurance Resources

We’ve Something For Everyone


 

Members: If you need professional liability insurance, CAP recommends two liability insurance agencies depending on your qualifications.

  • If you have a college degree in a mental health field, we suggest contacting CPH & Associates and American Professional Agency (APA.) Note: APA insures only those with a degree in mental health or behavioral health.
  • If you do not have a degree or your degree is not in a mental health field, we recommend contacting CPH & Associates and tell them you are a Colorado Registered Psychotherapists or Coach.

 

Recommended agencies

American Professional Agency Insurance, Inc.

APA, Inc. is one of the largest professional liability insurance providers in the United States. As a Program Administrator with approximately 100,000 policyholders, APA, Inc. ranks in the top 100 brokerages in the country. Though, we are a large agency, when you place a call to APA, Inc. you will talk directly with an underwriter who understands the coverage needs of your profession.

CPH & Associates

CPH & Associates has been providing professional liability (also known as “malpractice” or “errors and omissions”) insurance to mental and allied health professionals and life/health coaches for over 15 years.

As a Registered Psychotherapist in Colorado, the occupation you would want to select in the application from the occupation drop down would be “Counselor.” Questions? Visit our website at https://www.cphins.com/colorado-association-of-psychotherapists/, email info@cphins.com or call 312-987-9823.

 

Plan Your Content

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If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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Categories and Tags

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If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

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Pages vs. Posts

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If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.

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